Executive summary
This report tracks subscription service pricing through Oct 2026, covering streaming, software, cloud storage, fitness, gaming, and retail memberships.
Streaming services
Streaming services continued raising prices in 2025, with several major platforms implementing double-digit percentage increases. Ad-supported tiers gained prominence as a lower-cost alternative. The proliferation of services led to subscription fatigue, with consumers increasingly cycling between services rather than maintaining all simultaneously.
Software and cloud
Productivity software and cloud storage services showed mixed pricing trends. Some providers held prices steady while others raised rates. Bundled offerings — combining storage, software, and other services — became more common as providers sought to increase per-customer revenue.
Consumer budgeting
The average American household pays for multiple subscription services, and the cumulative cost often exceeds what consumers realize. This report provides an educational framework for auditing subscription spending and identifying opportunities to reduce costs. Prices shown are based on publicly listed rates as of the report date.
Monthly data table
| Month | Subscriptions CPI (% YoY) |
|---|---|
| Jan 25 | 11.7% |
| Feb 25 | 10.8% |
| Mar 25 | 12.3% |
| Apr 25 | 12.1% |
| May 25 | 11.4% |
| Jun 25 | 12.1% |
| Jul 25 | 11.1% |
| Aug 25 | 11.9% |
| Sep 25 | 12.5% |
| Oct 25 | 12.5% |
| Nov 25 | 11.7% |
| Dec 25 | 12.3% |
| Jan 26 | 12.4% |
| Feb 26 | 12.2% |
| Mar 26 | 12.9% |
| Apr 26 | 11.8% |
| May 26 | 12.0% |
| Jun 26 | 12.8% |
| Jul 26 | 12.0% |
Methodology
The Consumer Price Index measures the average change over time in prices paid by urban consumers for a market basket of goods and services. TALLY Insights presents this data in an accessible format. Full methodology details are available on our methodology page.